Project-based development
For clearly defined scope and deliverables.
- Agreed scope and milestones
- A demo at every milestone
- Documented handover
Services that build, automate and grow your business.
Five service areas, one standard: systems that are well engineered, connected to each other and measured on business results.
Build
Software shaped around how your business works
Custom software, ERP and CRM systems, web applications and SaaS platforms, built on solid backends and well-designed APIs.
Custom software
Applications designed around your processes, not the other way round.
ERP & CRM
Sales, inventory, purchasing, billing and reporting in one connected system.
Web applications
Portals, dashboards and internal tools your team will actually use.
SaaS platforms
Multi-tenant products with subscriptions, roles, billing and analytics.
Backend engineering
Java and Spring Boot services and microservices built to scale.
API development & integration
REST APIs, OpenAPI contracts and reliable third-party integrations.
Technologies
Automate
AI that works inside your daily workflows
AI agents, chatbots and workflow automation that take repetitive work off your team and connect the tools you already use.
AI agents
Capture, qualify and route leads and requests automatically.
AI chatbots & assistants
Answer customer and internal questions from your own approved knowledge.
LLM integration
Add language models to your existing applications safely and usefully.
WhatsApp automation
Notifications, reminders and follow-ups on the channel your customers use.
Workflow automation
Connect forms, CRM, ERP, email and databases so work moves on its own.
Intelligent reporting
Turn operational data into summaries and alerts people act on.
Technologies
Sell
E-commerce connected to the rest of your business
Storefronts and marketplace integrations that stay in sync with your inventory, orders, payments and shipping.
Shopify & WooCommerce
Store setup, custom features, apps and integrations.
Custom e-commerce
Headless and custom commerce platforms for complex catalogues.
Marketplace integration
Sync products, stock and orders with marketplaces and your ERP.
Payments & shipping
Payment gateways, logistics partners and order tracking.
Store migration
Move platforms without losing products, customers or rankings.
Commerce automation
Automated order, inventory and customer workflows.
Technologies
We focus on integrations and custom commerce backends. For storefront design and theme work, we work alongside your designer.
Scale
Cloud and DevOps that keep you fast and stable
Cloud infrastructure, CI/CD pipelines and monitoring so you can release often, recover quickly and keep costs visible.
Cloud architecture
Secure, scalable environments sized for real demand.
CI/CD pipelines
Automated build, test and deploy for low-risk releases.
Containers
Docker and Kubernetes for consistent environments.
Infrastructure as code
Repeatable environments you can rebuild in minutes.
Monitoring & reliability
Alerts and dashboards that catch issues before customers do.
Cost optimisation
Right-size infrastructure so the bill matches usage.
Technologies
Get found
Visibility in search engines and AI answers
Technical SEO, content structure and answer-engine optimisation so customers find you on Google and in AI assistants.
Technical SEO
Site structure, speed, indexing and structured data done right.
On-page SEO
Pages built around what your customers actually search for.
AEO
Answer-first content that appears in featured snippets and voice search.
GEO
Make your business visible and accurately described in AI search tools.
Performance
Core Web Vitals and page speed improvements that help ranking and conversion.
Analytics & tracking
GA4, Search Console and conversion tracking set up properly.
Technologies
We focus on technical SEO, performance and analytics. For content writing and link-building, we work alongside your content team or agency.
Engagement models
Every engagement starts with a free discovery call. Pricing is quoted per project.
Dedicated engineering capacity
For ongoing development needs.
- A monthly allocation of engineering time
- Regular syncs and written updates
- Scale up or down as needs change
Technical consulting
For decisions you want to get right before building.
- Architecture and code reviews
- AI, cloud and API strategy
- Written, actionable recommendations
Founding client programme
Be one of our first five clients and get 20% off.
Softraya is a new company. Our first five clients get 20% off the quoted price of their first project. In return, we ask for honest feedback and, if you are happy with the work, a short testimonial and permission to describe the project.
Let’s build what your business needs next.
Whether it is a custom ERP, an AI automation, a store that syncs with your stock or a site that ranks, start with a free discovery call.